AmeriHealth Caritas Digital Content Producer II in Philadelphia, Pennsylvania

Digital Content Producer II

Location: Philadelphia, PA

Telecommuter?: No

ID**: 14094

Your career starts now. We’re looking for the next generation of health care leaders.

At AmeriHealth Caritas, we’re passionate about helping people get care, stay well and build healthy communities. As one of the nation's leaders in health care solutions, we offer our associates the opportunity to impact the lives of millions of people through our national footprint of products, services and award-winning programs. AmeriHealth Caritas is seeking talented, passionate individuals to join our team. Together we can build healthier communities. If you want to make a difference, we’d like to hear from you.

Headquartered in Philadelphia, AmeriHealth Caritas is a mission-driven organization with more than 30 years of experience. We deliver comprehensive, outcomes-driven care to those who need it most. We offer integrated managed care products, pharmaceutical benefit management and specialty pharmacy services, behavioral health services, and other administrative services. Discover more about us at www.amerihealthcaritas.com .

Responsibilities:

This role will report to the manager of digital communication and is responsible for writing digital content for the AmeriHealth Caritas digital assets including websites, email campaigns, social media, portals, mobile applications and digital ads. As part of the Digital Experience team based in Philadelphia, PA, this role will provide counsel and support on AmeriHealth Caritas’ key strategies and initiatives and infuse digital thinking into communication methods throughout the organization.

This role will partner closely with the teams that support brand, print creative, client management, corporate leaders and experts, information solutions and outside partners and suppliers.

Other Accountabilities:

  • Researches, writes and edits online content for our enterprise digital assets.

  • Stays abreast of current industry standards and techniques to ensure effective content that achieves the organization's goals.

  • Maintains knowledge of standard concepts, practices, and procedures related to copy writing, with an expertise in digital.

  • Ensures digital content is written and presented in a format that meets web usability standards, is consistent with company style guidelines and meets reading level requirements when necessary.

  • Conceptualizes, drafts, executes, and maintains SEO friendly digital content with our primary audiences in mind.

  • Enforces digital content policies/standards and providing primary governance for all content

  • Understands keywords and meta tags with the ability to write web page titles, meta tag descriptions, alt tags for images, etc.

  • Uses web analytic data to expand content important to our audiences to prioritize most highly visited content and remove/archive unused or outdated content.

  • Coordinates between various team members and teams for task inputs and suggestions to ensure timely completion of assignments.

  • Manages multiple projects.

Education/Experience:

  • BS/BA in digital ccommunications, copy writing or similar area of study or equivalent work experience.

  • Three to five years’ experience writing digital content.

  • Creative thinking and strong written and oral communications.

  • Ability to use consumer insights data, platform performance, and key trends to inform the development of strategies and plans.

  • Ability to stay ahead of digital trends and provide POVs/implications for clients on frequent basis.

  • Ability to manage programs with multiple components, and align internal and external resources to achieve results.

  • Working knowledge of project management concepts, tools and techniques.

  • Proficient in Microsoft Office, Adobe Creative Cloud.

  • Forward thinking, proactive and the ability to work independently.

Other Skills:

  • Must possess a nimble and flexible working style.

  • Experience in professional client relationship management.

  • Experience with web content management systems.

  • Background in digital copy writing.

  • Excellent written, oral and multimedia communication skills.

  • A keen attention to detail.

  • Relies on experience and judgment to plan and accomplish goals.

  • Full awareness of digital processes and techniques – including digital platforms

EOE Minorities/Females/Protected Veterans/Disabled